One day, when I was talking to a client about his house for sale. He said, ”My friend told me staging can make my house more beautiful and easier to sell.” After the house walk-through, I listed some necessary repairs and renovations and handed to him. He was surprised, “Oh, I thought you would just add some throws, paintings and other décor items. That’s what I thought a stager does.”
Home staging has become an important part of the real estate industry. An increasing number of homeowners recognize the importance of staging and hire professional stagers to style their homes before putting them on the market. Even though, many people still think staging is only an aesthetic job, which is definitely a misunderstanding.
Once a home is put on the market, it becomes a commodity — a product to be sold at the best possible price. A home stager’s work creates living spaces that appeal to a broad range of potential buyers. In order to do this successfully, home stagers need to understand their target market: potential homebuyers. By tailoring homes to suit the tastes and needs of buyers, home stagers maximize the value of their clients’ products: their homes.
The scope of staging work depends on the requirements of the client. Some of the common services offered by home stagers include:
In conclusion, staging is a comprehensive job. An effective home stager, of course, needs a strong knowledge of the principles of interior decorating. Furthermore, a solid understanding of marketing, psychology and the real estate industry is absolutely essential.
People are confused sometimes when I say I am an interior decorator. Then when I explain “a job like interior designer”, they would say “oh, I see.” Actually, decorators and designers have different skills and work on different types of projects.
Interior decorators deal with color, textiles, wall treatments, furniture selection and placement, decor, style and other non-structural elements of design. They typically work with the occupants to create a functional and aesthetic space suited to the client’s lifestyle and taste. Even though decorators may not advise on structural safety issues, their work is obviously comprehensive and requires serious training.
Interior designers may work with architects or engineers to plan structural renovations or to create new buildings. Their skillset is more technical and requires knowledge of and experience with computer-aided design (CAD) programs, drafting, architecture, heating and ventilation, building codes and so on. As a result, it is regulated by the state or province in some areas.
Areas of Overlap
Although interior decorating is different from interior design, the two professions do overlap. Interior designers focus on designing functional spaces, but this often means they work with some aesthetic features within the field of interior decorating. Meanwhile, functionality should always be at the heart of an interior decorator’s work. In addition to improving the look of a room, a successful decorating project should create a functional space in line with the client’s needs.